1788415060a:5:{s:6:"status";i:200;s:4:"body";s:37103:"{"data":{"id":108,"type":"article","title":"\u0643\u064a\u0641 \u062a\u0636\u0627\u0639\u0641 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0648\u062a\u0633\u062a\u0647\u062f\u0641 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u062f\u0642\u0629","slug":"\u0643\u064a\u0641-\u062a\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u062a\u0633\u062a\u0647\u062f\u0641-\u062c\u0645\u0647\u0648\u0631\u0643-\u0628\u062f\u0642\u0629","meta_title":"\u062f\u0644\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a","meta_description":"\u062a\u0639\u0644\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u062a\u0648\u062c\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0646\u062d\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u062a\u0639\u0638\u064a\u0645 \u0623\u0631\u0628\u0627\u062d\u0643.","og_title":null,"og_description":null,"short_text":"\u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0627\u062d\u062a\u0631\u0627\u0641 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627\u060c \u0628\u0646\u0627\u0621 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u062e\u0635\u0635\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a","first_paragraph":"\u0623\u0635\u0628\u062d\u062a \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0643\u062b\u0631 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0648\u0633\u0627\u0626\u0644 \u0644\u0644\u062a\u0648\u0627\u0635\u0644\u061b \u0641\u0647\u064a \u062a\u064f\u0639\u062f \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0632\u062f\u062d\u0627\u0645\u0627\u064b \u0648\u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u064a\u0648\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0645\u062e\u062a\u0644\u0641 \u0623\u062d\u062c\u0627\u0645\u0647\u0627 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0628\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u062f\u0642.","brief":"\u0645\u0642\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u064a \u064a\u0633\u062a\u0639\u0631\u0636 \u0623\u0633\u0631\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u060c \u0648\u0637\u0631\u0642 \u0631\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.","body":"<p data-path-to-node=\"7\">\u0645\u0642\u062f\u0645\u0629: \u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0634\u0631\u064a\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0642\u0645\u064a\u061f<\/p>\n<p data-path-to-node=\"8\">\u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062d\u0631\u0629 \u0643 \u0648\u062d\u062f\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0642\u0645\u064a. \u062a\u062a\u064a\u062d \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u062f\u0631\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u0641\u0632 \u0641\u0648\u0642 \u0627\u0644\u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0641\u0648\u0631\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>\n<p data-path-to-node=\"9\">\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643\u061f<\/p>\n<p data-path-to-node=\"10\">\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0648\u0627\u0644\u0623\u0647\u0645 \u0641\u064a \u0646\u062c\u0627\u062d \u0623\u064a \u062d\u0645\u0644\u0629 \u0647\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0636\u064a \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0642\u062a\u0647 \u0639\u0644\u064a\u0647\u0627:<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\">\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0645\u062b\u0644 \u0625\u0646\u0633\u062a\u062c\u0631\u0627\u0645 \u0648\u062a\u064a\u0643 \u062a\u0648\u0643: \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0627\u0644\u0623\u0632\u064a\u0627\u0621\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\">\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0645\u062b\u0644 \u0644\u064a\u0646\u0643\u062f \u0625\u0646: \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0640 B2B \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,2,0\">\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u062b\u0644 \u0641\u064a\u0633\u0628\u0648\u0643: \u062a\u0646\u0627\u0633\u0628 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0628\u0641\u0636\u0644 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u0648\u0627\u0644\u062f\u0642\u064a\u0642\u0629.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"12\">\u0623\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u0627\u0644\u0639\u0627\u0626\u062f (ROAS)<\/p>\n<p data-path-to-node=\"13\">\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0647\u0648 \u0623\u0642\u0635\u0631 \u0637\u0631\u064a\u0642 \u0644\u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u0644\u0636\u0645\u0627\u0646 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f\u060c \u064a\u062c\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631:<\/p>\n<ol start=\"1\" data-path-to-node=\"14\">\n<li>\n<p data-path-to-node=\"14,0,0\">\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 (Custom Audiences): \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0633\u0628\u0642\u0627\u064b \u0645\u0639 \u0635\u0641\u062d\u062a\u0643 \u0623\u0648 \u0632\u0627\u0631\u0648\u0627 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"14,1,0\">\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629 (Lookalike Audiences): \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0639\u0645\u0644\u0627\u0621 \u062c\u064f\u062f\u062f \u064a\u0634\u0628\u0647\u0648\u0646 \u0639\u0645\u0644\u0627\u0621\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"14,2,0\">\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u064a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0627\u0644\u062f\u0642\u064a\u0642: \u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u0647\u0645 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\u062a\u062a\u064a\u062d \u0644\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 (Learning Phase) \u0628\u0633\u0631\u0639\u0629\u060c \u0645\u0639 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0639\u062f\u064a\u0644\u0647\u0627 \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b.<\/p>\n<p data-path-to-node=\"17\">\u0633: \u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0623\u0646 \u0625\u0639\u0644\u0627\u0646\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u0623\u0648 \u0625\u064a\u0642\u0627\u0641\u061f \u062c: \u0625\u0630\u0627 \u0644\u0627\u062d\u0638\u062a \u0627\u0631\u062a\u0641\u0627\u0639\u0627\u064b \u0645\u0633\u062a\u0645\u0631\u0627\u064b \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC) \u0648\u0627\u0646\u062e\u0641\u0627\u0636\u0627\u064b 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