1792244915a:5:{s:6:"status";i:200;s:4:"body";s:42204:"{"data":{"id":111,"type":"article","title":"\u0643\u064a\u0641 \u062a\u0642\u064a\u0645 \u0642\u0648\u0629 \u0634\u0631\u0643\u062a\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642","slug":"\u0643\u064a\u0641-\u062a\u0642\u064a\u0645-\u0642\u0648\u0629-\u0634\u0631\u0643\u062a\u0643-\u0641\u064a-\u0627\u0644\u0633\u0648\u0642","meta_title":"\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629","meta_description":"\u062a\u0639\u0644\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0648\u062a\u062d\u0644\u064a\u0644 \u0642\u0648\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u062a\u064a\u0646\u0629 \u062a\u062a\u0641\u0648\u0642 \u0628\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.","og_title":null,"og_description":null,"short_text":"\u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u062a\u0642\u064a\u064a\u0645 \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641\u060c \u0648\u062a\u0631\u0633\u064a\u062e \u0645\u0643\u0627\u0646\u062a\u0643 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.","first_paragraph":"\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631 \u062c\u0645\u064a\u0644 \u0623\u0648 \u062a\u0635\u0645\u064a\u0645 \u062c\u0630\u0627\u0628\u060c \u0628\u0644 \u0647\u064a \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0642\u0631 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062e\u0644\u0627\u0635\u0629 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0645\u0639\u0643. \u064a\u062a\u064a\u062d \u0644\u0643 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u0647\u0645 \u0645\u0643\u0627\u0646\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062e\u0641\u064a\u0629 \u0644\u0644\u0646\u0645\u0648","brief":"\u0645\u0642\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u064a \u064a\u0633\u062a\u0639\u0631\u0636 \u0623\u062f\u0648\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.","body":"<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,7,0\">&nbsp;<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"5\">\u0645\u0642\u062f\u0645\u0629: \u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0623\u062b\u0645\u0646 \u0644\u0623\u064a \u0634\u0631\u0643\u0629\u061f<\/p>\n<p data-path-to-node=\"6\">\u062a\u0627\u0631\u064a\u062e\u064a\u0627\u064b\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0643\u0627\u0644\u0622\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0647\u064a \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0623\u0645\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0641\u0642\u062f \u0627\u0646\u062a\u0642\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0641\u064a \u0645\u0642\u062f\u0645\u062a\u0647\u0627 \"\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\". \u0641\u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0642\u0648\u064a \u064a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u062d\u0635\u0627\u0646\u0629 \u0646\u0633\u0628\u064a\u0629 \u0636\u062f \u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u062f\u0641\u0639 \u0633\u0639\u0631 \u0623\u0639\u0644\u0649 \u0645\u0642\u0627\u0628\u0644 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0645\u062c\u0631\u062f \u062b\u0642\u062a\u0647\u0645 \u0627\u0644\u0645\u0637\u0644\u0642\u0629 \u0641\u064a \u0645\u0635\u062f\u0631\u0647. \u0644\u0643\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062b\u0642\u0629 \u064a\u062a\u0637\u0644\u0628 \u0635\u064a\u0627\u0646\u0629 \u062f\u0648\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n<p data-path-to-node=\"7\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/p>\n<p data-path-to-node=\"8\">\u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0634\u0627\u0645\u0644\u0629 \u062a\u064f\u0639\u0646\u0649 \u0628\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0645\u0648\u0627\u0621\u0645\u062a\u0647\u0627 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0641\u062d\u0635 \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0648\u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0648\u0627\u0644\u0639\u0645\u0644\u064a \u0628\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u062d\u062f\u0647\u0627\u060c \u0628\u0644 \u064a\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u0639\u0645\u0642 \u0627\u0644\u0646\u0641\u0633\u064a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062d\u0645\u0644\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<p data-path-to-node=\"9\">\u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u062a\u0643\u0627\u0645\u0644<\/p>\n<ol start=\"1\" data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\">\u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0644\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645 (Internal Brand Audit): \u064a\u0628\u062f\u0623 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u061b \u062d\u064a\u062b \u064a\u062a\u0645 \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u062f\u0649 \u0627\u0644\u062a\u0632\u0627\u0645 \u0643\u0627\u0641\u0629 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0631\u0648\u062d \u0648\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0647\u0644 \u062a\u0639\u0643\u0633 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u0648\u0639\u062f\u062a \u0628\u0647\u0627 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646\u0630 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644\u061f \u0623\u064a \u062a\u0646\u0627\u0642\u0636 \u0628\u064a\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u064a\u0645\u062b\u0644 \u0634\u0631\u062e\u0627\u064b \u0623\u0648\u0644\u064a\u0627\u064b \u064a\u062c\u0628 \u0631\u062f\u0645\u0647 \u0641\u0648\u0631\u0627\u064b.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0633\u0648\u0642\u064a\u0629 (Competitive Landscape Analysis): \u0644\u0627 \u062a\u0648\u062c\u062f \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u0641\u064a \u0641\u0631\u0627\u063a. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0631\u0635\u062f \u062f\u0642\u064a\u0642 \u0644\u062a\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u064a\u0646 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u064a\u0646. \u0645\u0627 \u0647\u064a \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647\u0645 \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u064a\u0647\u0645\u061f \u0648\u0623\u064a\u0646 \u062a\u0643\u0645\u0646 \u062b\u063a\u0631\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u062a\u0643 \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0627 \u0644\u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0645\u0636\u0627\u0641\u0629 \u0641\u0631\u064a\u062f\u0629 (USP)\u061f<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\">\u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0648\u0646\u0641\u0633\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 (Consumer Behavior &amp; Perception): \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u064a\u0648\u0645 \u0644\u0645 \u064a\u0639\u062f \u0645\u062a\u0644\u0642\u064a\u0627\u064b \u0633\u0644\u0628\u064a\u0627\u064b \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0628\u0644 \u0647\u0648 \u0634\u0631\u064a\u0643 \u0641\u0627\u0639\u0644 \u064a\u0645\u062a\u0644\u0643 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0641\u0648\u0631\u064a. \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0637\u0627\u0631\u0626\u0629 \u0639\u0644\u0649 \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u062a\u0648\u0642\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0648\u0642\u064a\u0627\u0633 \u0645\u0624\u0634\u0631 \u0627\u0644\u0648\u0644\u0627\u0621 (Brand Loyalty) \u0648\u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0639\u0627\u0645.<\/p>\n<\/li>\n<\/ol>\n<p data-path-to-node=\"11\">\u0623\u062e\u0637\u0627\u0621 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