1792283109a:5:{s:6:"status";i:200;s:4:"body";s:27156:"{"data":{"id":112,"type":"article","title":"\u062d\u062c\u0632 \u0645\u0643\u0627\u0646\u0629 \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u0636\u0627\u0639\u0641\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629","slug":"\u062d\u062c\u0632-\u0645\u0643\u0627\u0646\u0629-\u0641\u0631\u064a\u062f\u0629-\u0648\u0645\u0636\u0627\u0639\u0641\u0629-\u0627\u0644\u062d\u0635\u0629-\u0627\u0644\u0633\u0648\u0642\u064a\u0629","meta_title":"\u062f\u0644\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0633\u0648\u0642\u064a \u0627\u0644\u0634\u0627\u0645\u0644","meta_description":"\u062a\u0639\u0644\u0645 \u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u062a\u0645\u0648\u0642\u0639 \u062a\u0633\u0648\u064a\u0642\u064a \u0641\u0631\u064a\u062f \u0644\u0645\u0646\u062a\u062c\u0643 \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u0636\u0645\u0646 \u062a\u0648\u0633\u0639 \u0634\u0631\u0643\u062a\u0643 \u0648\u0647\u064a\u0645\u0646\u062a\u0647\u0627 \u0628\u0641\u0627\u0639\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.","og_title":null,"og_description":null,"short_text":"\u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0645\u062a\u0642\u062f\u0645 \u0644\u0627\u062d\u062a\u0631\u0627\u0641 \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0623\u0631\u0628\u0627\u062d.","first_paragraph":"\u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0634\u062f\u064a\u062f \u0627\u0644\u0627\u0632\u062f\u062d\u0627\u0645\u060c \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0648\u0644 \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u062c\u0645\u064a\u0639 \u062a\u0641\u0642\u062f \u0647\u0648\u064a\u062a\u0647\u0627 \u0648\u062a\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0641\u064a \u0625\u0631\u0636\u0627\u0621 \u0623\u064a \u0623\u062d\u062f. \u064a\u0645\u062b\u0644 \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u0633\u0648\u0642\u064a (Market Positioning) \u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0644\u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062d\u062c\u0632 \u0645\u0643\u0627\u0646\u0629 \u062e\u0627\u0635\u0629 \u0644\u0627 \u064a\u064f\u0633\u062a\u0647\u0627\u0646 \u0628\u0647\u0627 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0628\u062d\u064a\u062b \u062a\u0635\u0628\u062d \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0648\u0644 \u0648\u0627\u0644\u0628\u062f\u064a\u0644 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0639\u0646\u062f\u0645\u0627 \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0634\u0643\u0644\u0629 \u0645\u0639\u064a\u0646\u0629 \u062a\u062a\u0637\u0644\u0628 \u062d\u0644\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b.","brief":"\u0645\u0642\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u064a \u0645\u0648\u0633\u0639 \u064a\u0633\u062a\u0639\u0631\u0636 \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0648\u0633\u0639 \u0627\u0644\u0633\u0648\u0642\u064a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.","body":"<ul data-path-to-node=\"4\">\n<li>\n<p data-path-to-node=\"4,7,0\">&nbsp;<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"5\">\u0645\u0642\u062f\u0645\u0629: \u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u0633\u0648\u0642\u064a \u0623\u0633\u0627\u0633 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631\u061f<\/p>\n<p data-path-to-node=\"6\">\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0639\u0627\u0635\u0631 \u0644\u0645 \u064a\u0639\u062f \u064a\u0628\u062d\u062b \u062f\u0627\u0626\u0645\u0627\u064b \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0623\u0631\u062e\u0635 \u0633\u0639\u0631\u0627\u064b\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u064a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0623\u0648\u0636\u062d \u0631\u0633\u0627\u0644\u0629\u060c \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0637\u0627\u0628\u0642\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u0627\u0644\u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0645\u0636\u0627\u0641\u0629 \u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u0635\u062d\u064a\u062d \u064a\u062c\u0646\u0628 \u0634\u0631\u0643\u062a\u0643 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u062d\u0631\u0628 \u0623\u0633\u0639\u0627\u0631 \u0645\u062f\u0645\u0631\u0629 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0631\u0636 \u0633\u0639\u0631 \u0639\u0627\u062f\u0644 \u064a\u0639\u0643\u0633 \u062c\u0648\u062f\u062a\u0643 \u0648\u062d\u062c\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n<p data-path-to-node=\"7\">\u0639\u0646\u0627\u0635\u0631 \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0645\u0648\u0642\u0639 \u0646\u0627\u062c\u062d\u0629<\/p>\n<ol start=\"1\" data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 (USP): \u0645\u0627 \u0647\u0648 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0645\u062e\u062a\u0644\u0641 \u0648\u0627\u0644\u0641\u0631\u064a\u062f \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0648\u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u062a\u0642\u0644\u064a\u062f\u0647 \u0628\u0633\u0647\u0648\u0644\u0629\u061f \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0646\u0642\u0637\u0629 \u0642\u0648\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0627\u0636\u062d\u0629 \u0623\u0641\u0636\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0643\u0644 \u0634\u064a\u0621 \u0628\u0634\u0643\u0644 \u0633\u0637\u062d\u0648\u064a \u064a\u0641\u0642\u062f\u0643 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\">\u0641\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u062f\u0642\u0629 \u0645\u062a\u0646\u0627\u0647\u064a\u0629: \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u062b\u0645\u0646 \u0642\u064a\u0645\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u060c \u0648\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062f\u0648\u0646 \u0639\u0627\u0626\u062f \u0645\u062c\u0632\u064d.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0631\u062a\u0643\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639: 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\u064a\u0645\u0643\u0646 \u062a\u063a\u064a\u064a\u0631 \u062a\u0645\u0648\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0639\u062f \u0627\u0633\u062a\u0642\u0631\u0627\u0631\u0647\u0627 \u0644\u0633\u0646\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u061f \u062c: \u0646\u0639\u0645\u060c \u064a\u0633\u0645\u0649 \u0630\u0644\u0643 \u0639\u0645\u0644\u064a\u0629 \"\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0645\u0648\u0642\u0639\" (Re-positioning)\u060c \u0648\u064a\u062a\u0645 \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u064a\u0647 \u0639\u0646\u062f \u062a\u063a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u062a\u0637\u0648\u0631 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 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